Author: Igor Keleberda

Introduction: The Strategic Advantage of the Career Changer Embarking on a career change is a testament to your courage, adaptability, and vision. You’ve likely invested years in mastering your current field, cultivating deep expertise, building a valuable professional network, and honing a robust set of skills that have driven your success thus far. Now, as…
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In today’s competitive job market, the traditional interview can often feel like a mere formality, a warm-up act before the main event: the presentation. For roles in consulting, marketing, product management, and especially technical fields, a case study or technical presentation has become a standard, high-stakes component of the interview process. This isn’t just about…
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The job interview, from a traditional perspective, is often seen as a one-way street: the company assesses you, the candidate. However, in today’s dynamic and competitive job market, this perspective is outdated and disempowering. Smart candidates understand that an interview is a crucial two-way street, a mutual evaluation process where you, the applicant, are just…
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The phone screen, often the first hurdle in the hiring process, is deceptively simple yet critically important. Unlike in-person or video interviews, you lack visual cues – no firm handshake, no direct eye contact, no confident posture to convey your presence. Your voice, and your voice alone, becomes your primary instrument for making an impression.…
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The first impression isn’t just a brief moment; it’s the invisible yet potent handshake of your professional persona, a foundational layer upon which every subsequent interaction is built. In the high-stakes arena of job interviews, pivotal client meetings, or crucial networking events, those initial five minutes are not merely a formality; they are the crucible…
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Landing an interview is a triumph in itself, a clear signal that your resume stood out from the crowd. But the real game begins before you step into that virtual or physical interview room. The hours and days leading up to the interview are your golden window to transform from a promising candidate into the…
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For decades, the core of talent acquisition has been fundamentally human. It’s been about intuition, relationship-building, and the art of conversation. But the modern hiring landscape is buckling under the weight of its own scale. Recruiters are drowning in resumes, candidates are lost in communication black holes, and hidden biases silently shape our workforces. The…
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Discover how Zoom’s AI Companion acts as an HR co-pilot, automating administrative tasks, streamlining communication, and revolutionizing meetings to free up HR professionals for crucial strategic work. Learn how AI empowers HR to focus on talent development, DEIB, employee experience, and data-driven strategy in 2025.

In recent years, the landscape of retail investing in Canada has shifted from a distant, intimidating mountain to a path many of us now feel empowered to walk. Gone are the days of exclusive, jargon-filled platforms. Today, sleek mobile apps, zero-commission trades, and interfaces that actually make sense are inviting millions of Canadians to take…
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Amazon. The word itself evokes a universe of commerce, technology, and relentless innovation. From its humble beginnings as an online bookseller, it has burgeoned into a global behemoth, a dominant force in e-commerce, cloud computing (Amazon Web Services – AWS), artificial intelligence, digital streaming, and a bewildering array of other ventures. For ambitious professionals and…
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